The following image contains the text: "Your family could win lunches for a year with these products from Safeway: Oreo Biscuits, Honey Nut Cheerios, Stuffed Farcis, Kraft Smooth Cream, mini Coca-Cola cans, and Feed the Dream bag"

SAFEWAY IS A PROUD SUPPORTER OF TEAM CANADA

This is your chance to win one of our grand prizes or a lunchbox prize pack!^††

HOW TO ENTER

Look for participating products at Sobeys, Safeway, Thrifty Foods, IGA West, Foodland, and participating Co-Ops for a chance to win lunches for a year, or a lunchbox prize pack! Every time you buy an eligible product, scanning your Scene+ card automatically enters you for a chance to win. You'll also be able to earn entries when you shop online at Voilà.

PARTICIPATING PARTNERS

join for Free and turn points into groceries.

Use your Scene+ Card to enter.

join for Free and turn points into groceries.

Use your Scene+ Card to enter.

Participating Stores

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WE’VE GOT YOUR ANSWERS.

How long is the contest period?

To enter the Contest without making a purchase, present your Scene+ card at the customer service desk at a Sobeys, Safeway, Ontario Foodland, Foodland and participating Co-op stores, IGA West, and Thrifty Foods store location in your Participating Province during the Contest Period, request a no-purchase entry and you will receive one entry.

For Voilà customers that would like to enter the Contest without making a purchase, please send in a short-handwritten essay of no more than seven hundred and fifty (750) words to partnerships@sobeys.com describing how someone in their family has exemplified what it takes to feed the dream to gain one entry.

What are the participating products?

We've partnered with Compliments, Kraft Heinz, Mondelez, General Mills and Coca-Cola. Please refer to Appendix A at the bottom of the Full Rules for a complete list of participating products.

How long is the contest period?

The Contest Period runs from June 20, 2024, and ends on September 18, 2024.

What is the grand prize?

There are three (3) grand prizes to be won throughout the entire Contest Period. Each grand prize consists of $10,000.00 (CAD) worth of groceries allocated in Sobeys gift cards.

What is the secondary prize?

There are six hundred (600) secondary prizes to be won throughout the entire Contest Period, one hundred (100) secondary prizes will be allocated to each of the following banners: Sobeys, Safeway, Foodland and participating Co-op stores, IGA West, Thrifty Foods, and Voilà. Each secondary prize consists of a custom lunchbox that includes free products and coupons. The approximate retail value of each secondary prize is $25.00 (CAD).

Is there a limit to my number of entries?

Unlimited No Purchase Entries per customer, per Scene+ account, during the Contest Period. No Purchase Entries bear the same odds of winning as Purchase Entries.

Limit of one (1) Voilà Entry, per customer, per day, during the Contest Period.
Each Participating Product purchased will earn you one (1) Purchase Entry.

How many prizes can I win?

You are only eligible to win a Prize once. For greater clarity, you can only win one (1) Grand Prize or one (1) Secondary Prize, you cannot win and claim both a Grand Prize and Secondary Prize.

How will I know if I won?

Random draws will be conducted by an agent of the Administrator located in Mississauga Ontario, Canada from all eligible Entries received during the Contest Period. The draw for the Grand Prize and Secondary Prize will both occur on October 2, 2024 (the "Draw"). If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry.

What are my odds of winning?

The odds of winning a Prize depends on the total number of eligible Entries received during the Contest Period.

MINI RULES - FEED THE DREAM OLYMPIC CONTEST 2024 - (the "Contest") NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at feedthedream.com/contest-rules. Contest runs from May 2, 2024 to September 8, 2024. Open to legal residents of all provinces of Canada excluding Québec who have reached the age of majority on the date they enter the Contest. There are twenty-five hundred (2500) Prizes to be won. Each Prize consists of one (1) Sobeys lunch box, two (2) note pads, one (1) ice pack, one (1) clip, one (1) print out of team Sobeys Athletes, and one (1) $25 Sobeys Gift Card (ARV $75.00 CAD). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.

†† NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at feedthedream.com/contest-rules. Contest runs from June 20, 2024 and ends on September 18, 2024. Open to legal residents across all provinces of Canada excluding Québec who have a valid Scene+ account, and who have reached the age of majority on the date they enter the Contest. There are three (3) grand prizes to be won throughout the entire Contest Period. Each grand prize consists of $10,000.00 (CAD) of groceries allocated in Sobeys gift cards. There are six hundred (600) secondary prizes to be won throughout the entire Contest Period, one hundred (100) secondary prizes will be allocated to each of the following banners: Sobeys, Safeway, Foodland and participating Co-op stores, IGA West, Thrifty Foods, and Voilà. Each secondary prize consists of a custom lunchbox that includes free products and coupons (ARV: $25.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received. The trademarks that appear are the property of their respective trademark owners.

SAFEWAY IS A PROUD SUPPORTER OF TEAM CANADA

HOW TO ENTER

PARTICIPATING PARTNERS

join for Free and turn points into groceries.