At Safeway, we're doing OurPart™ to ensure seafood remains available for today's customers and the customers of tomorrow. But that's not enough; we're striving towards offering seafood that is harvested and produced through sustainable means.
We understand that protecting the long-term health of our ocean ecosystems is essential. It ensures the continued viability of the species we source. And it supports the communities we source from, many of which are in Canada.
Safeway takes pride in its role as a steward of our natural resources. That's why we're committed to developing an unrivaled reputation of growth. Growth towards environmentally, socially, and ethically responsible business practices. It's in the spirit of this commitment that we've partnered with the Ocean Wise Seafood program. A Canada-wide program for sustainable seafood.
The Ocean Wise logo on a seafood item gives our customers assurance. It tells them they're purchasing seafood from a recommended fishery or farm. Across the country, your Ocean Wise choices help us support fishers and farmers who are leading the sustainable seafood movement.
Ocean Wise Seafood Festival
We are proud to participate in the Ocean Wise Seafood Festival!
From February 3-16, a portion of proceeds from select offerings will be donated to Ocean Wise to support the protection and restoration of the world's oceans.
By choosing Ocean Wise seafood you're making a difference for the fishers and farmers working to secure the health of our oceans, lakes and rivers for generations to come.
Wise choices keep rolling in
Eastern Oysters
Oyster farming is associated with a host of ecosystem services and ecological benefits to water quality, nutrients, provision of habitat and shoreline stabilization.
Chef’s Tip:Serve on the half shell on ice, for a beautiful presentation.
Farmed Atlantic Salmon
Atlantic salmon farmed in indoor recirculating tanks, greatly reduce the risk of introducing diseases, pathogens, harmful chemicals and effluent to sensitive habitats, by physically isolating the farmed fish.
Chef’s Tip:Best when grilled, broiled, or baked.
Farmed Fresh Mussels
Mussel farms provide habitat for marine species, supporting biodiverse marine communities around the farm.
Chef’s Tip:Sauté in wine and garlic butter for a delicious sauce.
Fresh Wild Alaskan Sockeye Salmon
Oyster farming is associated with a host of ecosystem services and ecological benefits to water quality, nutrients, provision of habitat and shoreline stabilization.
Chef’s Tip:Best when pan seared or grilled on a cedar plank.
Fresh Wild Halibut
This fishery is extremely well managed, avoiding impacts to aquatic habitats and other marine life.
Chef’s Tip:Pan sear with butter & olive oil.
Rainbow Trout
Ontario rainbow trout is produced with excellent management plans and strict standards for environmental impacts and fish health.
Chef’s Tip:Best when grilled, broiled, or baked.
Steelhead Trout
Grown in a state-of-the-art floating tank system, Lois Lake’s Steelhead Trout is farmed under high industry standards which mitigate negative interactions with the natural environment.
Chef’s Tip:Best when grilled, broiled, or baked.
Wild Coldwater Canada Northern Shrimp
The Nordmore Grate is an exclusion device used in this fishery’s nets to ensure that shrimp are safely separated from other species to limit and significantly reduce bycatch.
Chef’s Tip:Great addition to salads and dips.
Wild Haddock
With robust fishery management measures in place, haddock populations remain healthy and abundant.
Chef’s Tip:Dredge in flour and pan sear.
Wild Icelandic Cod
This fish’s population is healthy. The various fishing methods utilized limit habitat damage and impacts to marine life.
Chef’s Tip:Stands up to just about any cooking method.
Fresh Wild Pickerel
Pickerel in the Great Lakes are highly adaptable: they are resilient to fishing pressures and tolerant of a wide variety of environmental conditions.
Chef’s Tip:Dredge in flour and pan sear.
Wild Scallops
To help protect the wild scallop populations, there are limits established to the number of scallops that can be caught as well as the number of fishing licenses that can be distributed.
Chef’s Tip:Serve Sauté in a butter and deglaze with white wine for a delicious sauce.
Wild Yellowfin Tuna
This tuna is caught 1 by 1, a highly selective fishing method that has little to no impact on the surrounding habitat and marine life.
Chef’s Tip:Grill or sear until medium rare in the middle.
Proud to Offer Sustainable Choices
The Safeway shelves offer a range of Ocean Wise logo choices. And it's in most of the major categories, too.
For example, we've got products recommended by Ocean Wise such as clams, oysters, mussels, and scallops. The best part? These mollusks have low impacts on the environment; in fact, their water filtering improves the water quality.
Did you know? Oysters can filter up to 15 litres of water an hour!
Being a trusted seller of farmed shellfish demonstrates our commitment. We aim to nurture the growth of Ocean Wise seafood sources and practices. This way, we can embrace a future of thriving sea culture, and sustainable produce.
Pictured: Mussel Aquaculture Method
Eliminating Unsustainable Species
The regeneration of ocean life plays a vital role in ecosystems under the sea.
And that's why Safeway stores will no longer stock sea life including the likes of Chilean sea bass, sharks, and more.
We are committed to continuously improving our seafood selection to be more sustainable year after year.
Keeping Our Oceans Healthy
We are active in managing our complete seafood assortment in a way that keeps our oceans healthy.
Namely, we're ensuring our shelves don't stock any endangered species. To stay informed, we trust the identifications of the International Union for the Conservation of Nature. This way, we can commit to a future of harvesting sustainable aquaculture.
We will never associate the Safeway brand with suppliers who may use illegal or unregulated methods. That's why, with the help of our Ocean Wise Partners, we'll be educating staff and customers about sustainable fishing. We all need to spread the word about environmental care of the ocean.
For further reading about Safeway efforts, click through to, "Restorative Aquaculture and the Canadian Grocery Store". We deep-dive into sea-level sustainability and restorative aquaculture practices. Or, walk through the doors of your local Safeway. And, with a reusable shopping bag in hand, shop for Oceans Wise recommended seafood products.
